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With the entire world coming to a standstill owing to the pandemic, terms like cruelty free, sustainable and organic are finally getting the attention they deserve. After all, we currently produce 300 million tonnes of plastic. According to the UN, that s nearly equivalent to the weight of the entire human population . The silver lining, however, is that consumers who are making the shift to sustainable brands and makeup are doing so because they sincerely believe in the cause, points out Amit Patil, founder, Ilana Organics.
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