Shoppers who used mobile phones in stores, for purposes unrelated to shopping including phone calls, texting, social media, checking emails and listening to music, were more likely to make impromptu purchases and forget items they had planned to buy, according to a study published in the Journal of the Academy of Marketing Science. Dr. Michael Sciandra, corresponding author of the study and marketing professor at Fairfield University, says the impact of mobile phone use on in store shopping behaviour usually goes unnoticed by the consumer.
NBC Universal is going to make shopping from your favorite TV show immediate. The new tool, called ShoppableTV, will let viewers hold up their smartphone during certain moments, click and purchase items in that show.Read More:
San Francisco: In a bid to ramp up its online shopping business to compete with Amazon, Google is testing shopping links under YouTube videos.The test feature displays product prices and recommendations under videos playing on the site, making it easier for viewers to buy them on Google.
People who use their smartphones for making calls, texting or listening to music while shopping at a store are more likely to make unplanned purchases and forget items they had planned to buy, according to a study.Researchers from the Fairfield University in the US investigated the impact of mobile phone use on in store shopping behaviour.
In March, Google revealed its plan to experiment with shoppable ads in image search results. The new approach to advertising allows marketers to display sponsored images among Google Images results accompanied by shopping tags that, when clicked, will identify the corresponding item together with its price found in an image.
There is now a different type of ad unit available on YouTube videos that will display product prices and recommendations. It makes it easier to buy brands on Google, delivered by Google Express.
Google Express has been around for years, but it has seen a renewed growth lately. The service has gained hundreds of retailers (while also losing one of its biggest partners), but it's still struggling to compete with Amazon and other online giants. According to a report from The Information, Google has big plans for Express mdash; including a name change.According to two sources familiar with the matter, Express will soon be renamed to Google Shopping. Express always gave the impression of a package shipping company, so perhaps the name change will be for the better. However, Google Shopping is the current name of the shopping specific Google Web Search (google.com shopping). It's not clear if the new service will merge with that product, or if that product will be rebranded as well.
Google is testing a feature on its YouTube platform that shows products and prices under videos playing on the site, according to endgadge.com, which cited a report by The Information. Clicking on the product takes the viewer to the Google Express marketplace where they can make a purchase.More and more retailers are joining the Express marketplace, according to the report. Click here to read more.
The new feature will allow users to make purchases through a creator;s feed without ever having to leave the app. Starting next week, public figures such as Kanye West, Kylie Jenner, Gigi Hadid, Ronnie Fieg and Ashley Strong, will be beta testing the shopping function. According to Instagram, the shopping journey will be similar to that of the aforementioned ;Checkout; feature: Users simply need to tap the product in the photo, pulling up a prompt which will allow them to fill out their shipping information and complete the payment. After an order is made, the app saves the payment method so that purchases can be made in the future without repeating the first few steps. Other accounts like publications GQ and Vogue will participate in the beta test, so look out for accounts like those as well.The official beta launch for the new feature will take place on May 9.
One of these changes is the introduction of a camera feature called Create Mode. In this mode, the user will be able to build a new post or a Story without having to upload an image or video existing within the app phone. Facebook made this announcement at the ongoing F8 developers conference. The other announcement made at the event is even more promising.In the second new feature added to Instagram, any artist or celebrity can just tag the piece of clothing or accessory they are wearing, and their followers can click on it to go ahead and make the purchase of the piece from within the Instagram app. The categories listed by Instagram in the announcement include public figures, creators, athletes, publishers, and artists. This is another welcome change since this tagging facility was hitherto available only to companies. Ultimately, these changes are made with the objective of making the user experience on the platform more immersive and to retain the 1 billion plus customer base Instagram has created.
The United Arab Emirates has no shortage of luxury shopping, but that s not stopping Amazon from infiltrating the Middle East s retail scene.It s hard to believe the Seattle based company is just now entering this market, nearly two years after acquiring the Dubai based e commerce platform Souq (translates to market ). Now that Amazon has rebranded the site that it paid $580 million for, it s officially ready to make its mark on the Gulf region and beyond.
The service will be added to the existing Amazon Pay Android app which, as in other markets, is primarily used to process payments for purchases made through Amazon and other online shopping platforms.Amazon s app uses the United Payments Interface system, a protocol devised and regulated by the country s central bank. This will allow transfers to and from accounts held at mainstream banks and other registered apps.
Further complicating matters, a new study has revealed that biodegradable plastic bags didn t actually degrade after three years in the natural environment, according to The Guardian. Researchers from the University of Plymouth in the UK tested four types of plastic bags marked as biodegradable and one conventional plastic bag as a control. Some of the biodegradable bag samples were buried in soil, some were left in open air, and others were submerged in seawater to represent conditions after the bags are thrown away by consumers. After nine months, the four biodegradable bags left in open air had disintegrated into plastic fragments; in seawater, only the bag type labeled compostable disintegrated completely. At the end of the study, all but the compostable bag were still able to hold 5 pounds of groceries after being submerged in soil or seawater. The findings were published in the journal Environmental Science and Technology.Imogen Napper, the study's lead author, said she was shocked by the findings. After three years, I was really amazed that any of the bags could still hold a load of shopping. For a biodegradable bag to be able to do that was the most surprising, Napper said in a statement. When you see something labeled in that way, I think you automatically assume it will degrade more quickly than conventional bags. But, after three years at least, our research shows that might not be the case.
Biodegradable bags may not be as environmentally friendly as we first thought.A recent study has found that compostable plastic bags can still carry full loads of shopping even after three years of being buried in the ground.
Addressing the issue, Ford has come up with a self braking shopping cart that uses sensors to scan ahead for people and objects before automatically applying the brakes if a potential collision is detected.Besides preventing in store accidents, the technology can also tackle the problem of runaway carts in parking lots, preventing injury to people and damage to cars caught in their path.
A 29 year old Liverpool man who carried out an axe robbery at a Co op an hour after he had bought items in the shop has been jailed for five years.
Honestly, I m surprised that it s taken anyone this long to propose a solution, but Ford has one: A self braking shopping cart. The cart is currently just in its prototype stages, but it s modeled after the pre collision assist systems that are found in modern cars, according to a press release.Basically, the way it works on a car is that a front facing camera and a radar are used to detect other cars, pedestrians and cyclists in the road. The brakes are then automatically applied if the driver doesn t do it in order to avoid a crash.